» Business Impact Analysis (BIA)
   (Crisis Communication)

In the wake of Hurricane Katrina and the massacre at Virginia Tech, enterprises are turning to companies to prepare for the possibility not just of lost data, but of even more frightening things. Apex has the ability to enable users to quickly and effectively contact key personnel in a time of crisis, deliver critical messages and receive important data via the latest technological advances in crisis communications. Regardless of the size of your company, we can send out thousands of phone calls, e-mails, or pages simultaneously, but you’ll also have numerous options in how to do it. The diverse contact capabilities include the ability to deliver messages via mobile phone, landline, WAP phone, e-mail, fax, PDA, SMS, or BlackBerry®. You’ll have worldwide message distribution capabilities via phone or fax to 95 countries and text messaging capabilities to 110 countries. The system is fully customizable and also provides conference call bridging, customizable caller ID and real-time delivery tracking to help you monitor your recovery or testing progress. And since our availability rate exceeds 99.9 percent, we’ll be ready if you ever need us.

One of the keys in maintaining a sense of continuity for your company is to ensure that you and your employees know what is going on during a crisis and can then take the necessary steps in being resilient in that trying time. The most fundamental way to do this is to ensure that regardless of the situation, that there is a way to stay in contact with everyone regardless of the size of your company. Disasters will happen, and manual communications prove difficult no matter what time or where it occurs.

Apex’s crisis communication plan emphasizes importance of keeping business continuity plans and plan information current; it is a viable backup for disruption of production communication outages (i.e., e-mail), and it avoids costly redundancy capabilities of production communication systems.